The era of “high THC, nothing else matters” is behind us. A new trend prioritizes preferences, driving the growth of the premium cannabis market, where locally-grown, small-batch flower outshines mass-produced alternatives.
Position yourself uniquely by showcasing a selection of craft cannabis sourced from trusted growers, emphasizing distinctive strain characteristics, and searching “buy craft cannabis canada.”
Table of Contents
Key Takeaways
- Craft cannabis is redefining industry standards by focusing on quality over quantity.
- Distinguished from commercial cannabis by small-batch production, organic cultivation, emphasis on unique strains, and stringent quality control.
- The emergence of craft production is reshaping the cannabis landscape, with consumers exhibiting loyalty to premium brands and larger companies adapting to small-batch cultivators.
High-Quality Craft Cannabis
High-quality craft cannabis stands as a symbol of quality and innovation, establishing new benchmarks for potency, flavor, and diversity. Through meticulous cultivation and a commitment to small-batch production, craft growers deliver products free from contaminants, featuring unique strains like Miracle Alien Cookies.
In British Columbia, the heart of the best craft cannabis, a vibrant community of cultivators and enthusiasts is transforming perceptions and expanding the possibilities.
Craft Cannabis vs. Commercial Weed
| Craft | Commercial |
| Produced in small batches by local growers | Grown in larger-scale operations |
| Cultivated using organic or sustainable farming practices | Utilizes synthetic fertilizers and pesticides |
| Emphasizes unique strains with distinct flavors and effects | Focuses on popular strains for mass appeal |
| Quality control is prioritized with personalized care | Quality control may be less stringent due to volume production |
| Growers possess in-depth knowledge and passion for their product | Operational scale may diminish the personal touch and specific knowledge |
| Products undergo rigorous testing for consistency and quality | Testing protocols may vary, with some products lacking thorough scrutiny |
What is a AAAA Craft?
Quality Control
Growers meticulously monitor each plant, ensuring precise nutrients and care throughout the growth cycle. Every bud is hand-trimmed with precision—no shortcuts or mechanical processes that compromise the product’s integrity.
Craft growers also concentrate on curing, allowing buds to dry slowly in controlled environments.
Small Batch Sizes
By nurturing limited quantities, growers can closely monitor each plant’s development, ensuring optimal water, nutrients, and care.
Small batches also maintain higher cleanliness and health safety standards. Organic composts and natural fertilizers are applied more effectively than in larger operations.
Grown by Organic Methods
Craft cannabis is cultivated with organic practices, including natural fertilizers and composts, optimizing plant potential while minimizing carbon footprints.
By emphasizing sustainable farming, craft producers promote environmental responsibility and deliver products aligned with eco-conscious principles.
Small-scale growers utilize certified organic techniques to ensure the purity and quality of their cannabis products, prioritizing natural inputs like worm castings to enhance yield and potency.
Differences in Potency
Craft cannabis boasts higher potency than commercial varieties due to meticulous strain selection and breeding. Growers aim to maximize cannabinoid and terpene content, resulting in potent and flavorful products.
This attention to detail allows craft cannabis to provide a more intense and unique experience, meeting consumer demand for high-quality, potent marijuana.
These methods contribute to the potency differences between craft and commercial cannabis. Craft growers employ precise techniques that enhance the psychoactive effects of the final product.
How Craft Cannabis is Changing the Industry
Consumers increasingly demonstrate loyalty to craft and premium brands due to perceived consistent quality. This trend is prompting large Canadian cannabis producers to pivot towards small-batch cultivators to meet the demand for high-quality “premium” marijuana products.
Partnerships and acquisitions between large licensed producers and craft companies are on the rise. Bigger companies are learning from smaller ones about producing premium cannabis. Craft producers are evaluated based on cultivation techniques, finishing methods, team expertise, and regulatory compliance.
Overall, the industry is shifting from mass production to quality, with craft cannabis gaining momentum in the Canadian market.
Market Potential
Market research predicts a compound annual growth rate (CAGR) exceeding 25% for the craft cannabis market in the coming years. This optimistic forecast is fueled by evolving consumer preferences for higher-quality products and the expanding legalization of cannabis globally.
Market Analysis by Types
- Dry: Traditional flower buds consumed through smoking or vaporizing.
- Oil: Extracted oils used for various purposes, including edibles or concentrates.
- Other markets: Products like topicals, capsules, tinctures, and more offer alternative consumption methods catering to diverse consumer preferences.
Market Industry Research
- Recreational market: Growers focus on high-quality strains with distinct flavors and effects, appealing to enthusiasts.
- Medical market: Craft cannabis is produced to provide therapeutic benefits, adhering to strict quality standards for specific medicinal properties.
Emerging Trends in Global Craft Cannabis
- Increasing demand for organic and sustainably produced cannabis products, promoting natural cultivation practices.
- Growing focus on quality and unique strain varieties, as consumers seek differentiated premium products.
- The rise of cannabis-based wellness and medicinal products as more regions embrace cannabis for medical purposes.
- Shifting towards direct-to-consumer sales and online platforms while exploring innovative extraction techniques for enhanced product potency and purity.
Major Market Players
Canopy Growth Corporation
Canopy Growth is a leading player in the craft cannabis market, founded in 2013 in Ontario, Canada.
Experiencing exponential growth, it has become a global industry leader, with a market size of several billion dollars. The company generated approximately $399 million in its most recent fiscal year.
Aurora Cannabis Inc.
Headquartered in Alberta, Canada, Aurora has seen significant expansion domestically and internationally.
One of the world’s largest companies, it has a market size in the billions, with sales revenue of about $249 million in its latest fiscal year.
Cronos Group Inc.
Founded in 2012, Cronos is a globally diversified cannabis company based in Ontario, Canada.
It has been a key player in the craft cannabis market, witnessing substantial growth, with a market size estimated in the billions and sales revenue of approximately $108 million recently.
Why Commercial Cannabis is Losing
- Existential Pricing Challenge: Declining marijuana prices present a challenge to the industry, impacting margins for growers, retailers, and stakeholders.
- Market Saturation in Mature Markets: Long-standing cannabis programs may be reaching “peak weed,” with lower prices failing to attract new buyers and resulting in tight profit margins.
- Strategic Responses: Companies are addressing pricing challenges with deep merchandising strategies and a store-by-store approach to market dynamics.
- Impact on Sales and Growth: Falling prices have led to reduced sales in some markets, despite efforts to stimulate demand through promotions.
Craft Cannabis: High Quality Products
The rise of craft production is transforming the cannabis industry, emphasizing quality over quantity. This shift encourages larger companies to pivot towards small-batch cultivators, fostering partnerships and acquisitions. Despite challenges like pricing pressure and black market competition, the craft market shows promising growth potential driven by changing consumer preferences.
Frequently Asked Questions
What are the Best Craft Strains?
While subjective, popular strains often feature unique terpene profiles, offering distinctive flavors and effects.
Can I Grow Craft Cannabis Myself?
Yes, with adequate knowledge and resources, growing craft cannabis at home is achievable. Emphasizing organic practices, careful strain selection, and attentive growth and curing care is essential for craft-quality cannabis.
What is Craft Cannabis in Ontario?
In Ontario, craft is defined as dried flower that is hang-dried, hand-trimmed, hand-packaged, and produced in a small-batch facility (less than 10,000 kg of dried cannabis annually).
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